by which i mean: pret’s “big xmas lunch” sandwich, which they wheel out every year half way through november: turkey slices, stuffing, cranberry, some leafy thing (poss.rocket)
and i buy it EVERY MORNING i come into work, like the […]

Imagine. In trying to find a picture of the new Strongbow brand Sirrus I came across this website onlyfinebeer.co.uk which, and I quote:

Onlyfinebeer encourages its users to express their fondness for beer, by allowing them to write nice words about[…]

Continuing our brand xtension theme, I offer you TONY’S TIGER POWER, a brand extension of Frosties, at least by name and cartoon mascot. Tiger Power promises 1) low sugar 2) no added salt 3) wholegrain energy and if you were presented with a bo[…]

More brand extensions (airport duty free is a great place to spot them after all). Bacardi Coco seems to me to be a bit of a no brainer. At least it is when you finally realise that the Coco in question in as in Coconut as opposed to Coco Pops. After[…]

“A quarter of adults who have bought alcohol for youngsters claimed they did not know it was illegal, research showed today”, it sez.
how could you not know that?
whoops i didn’t
P.S.
Sadly, I suspect Gale’s brewery will be qu[…]

I love old cookbooks, looking at how culinary fashions have changed but also picking up useful tips that have been forgotten. Such as the best way to judge when a pig is done ‘is when its eyes pop out’ (the Art of Cookery, by Hannah Glass[…]

What you notice when you drink Pimm’s Winter Cup (ie what in my youth we called the No.3 Cup: the Brandy Cup) is how much it tastes like Pimm’s. You know Pimm’s No.1 (the Gin based cup). There is a slightly more warming edge to it, […]

We here at Freakytrigger have always kept a close eye at brand extensions. And the brand we most like to see extended poorly is Baileys. The sickly Irish Cream which is nominally likened to vanilla ice cream is a drink which has tried and failed a fe[…]

Num Num. Rich vein of quirkies today on the ‘Nova, even if food science strongly suggests that the item may have got into the crisps by means other than chance.[…]

Some proper real actual PUB SEXISM on show last night in the Head Of Steam, Euston. I go to the bar and order a pint of Holt, 3 assorted halves, a glass of white wine, a bottle of Leffe Blond and…an pint of LIME AND SODA.
Cue gales of laughter […]