According to the latest issue of Marketing, Budweiser UK are ‘very pleased’ with their “You do the football, we do the beer” campaign, which has caused a record sales month for the generally declining brand. This will horri[…]

So its that time of year again when the enquiring minds of the FreakyTrigger collective turns to food. And not so much the eating of food, as the testing to destruction of. Yes it is time for the Second Annual Liz Daplyn Food Science Day. Provisional[…]

Its great news for farmers whose crops might be damaged by flooding. But its bad news for people who want to take less that two weeks cooking up a pot of Basmati…[…]

Dick: OK! So yesterday we showed you one of those close-up picture questions from the old, boring Ask the Family. Do we reckon anyone got it right, Dom?
Dom: Well let’s take a look! (more…)[…]

So! Yesterday we left you with a poser in the form of one of our magnified pictures. Marianna was first to buzz in with the suggestion that we were looking at a pork scratching, so let’s see if she was right. (more…)[…]

Aah, and as the strains of Acka Raga fade, we begin this week with our picture round. What our families are about to see is an everyday object viewed extremely close-up. Their job is simply to tell us what on Earth it can possibly be! (more…)[…]

Search for the Campaign for Real Ale in the Freaky Trigger archives and you’ll find a history of mockery and frustration tinged with occasional praise as the lumbering beast moves in what we think is the right direction. When Pete started the P[…]

“NOT FOR LAGERBOYS” read the shirts of several Great British Beer Festival helpers. How I mocked but it seems the joke was on me as I vomited copiously into my bathroom toilet at 2AM. Det. Insp. Occam would have opened and shut this case […]

I LIKE DRINKING LAGER. There I said it. Lager is – at its best – crisp and beautifully refreshing with a subtle flavour, a wonderful drink for the genuinely thirsty. I’m sure the related articles will show that I’ve made this […]

Beer Made From Arctic Icecap: Environmental transgressive thrill ahoy! screams that headline – modern day decadence to rival the Easter Island statues OR WHAT! Actually just a microbrewery with a good PR gimmick, inuit?[…]