In a move similar to The Freaky Trigger Top 25 Grants, one of our entries is not a Brand like the others. Where the others are marketing heavy representatives of an ethos, structure and mindset behind a product, number 16 is a person. A famous person[…]

Fashion brands come and go but for the non-fashion-literate the world of clothing can be a baffling and intimidating one. As a marketing professional I could probably outline the distinctive brand values of Top Man, Gap or Uniqlo – as a prospec[…]

There are a lot of great record labels out there. look, Apple as a brand has already appeared in this list. And for a bunch of music fans knocking together a list of memorable and great brands, it is inevitable that a few record labels would show up.[…]

It’s a simple pictogram of London, the circle with the straight-line river running through it.
It’s a tube tunnel with the long line as the tube, oblique.
It’s the deck of a Routemaster, low set with a wheel in the middle.
It an old school […]

That’s Apple Records. Not Apple Computers. Or indeed Apple Martin-Paltrow. Both a blatant rip-off of Apple records logo etc.
So Apple Records. That is beatle band record label. Why is it so important, its only a record label. Well Apple was one[…]

Marketers at Nintendo has credited the popularity of Pokemon to its expert combination of two previous fads – the Tamagotchi and the Beanie Baby. Fair enough, but this isn’t why Pokemon has become so successful as a brand, capturing the imagi[…]

Tarmac? What kind of a brand is that, its just the pavement, right? Wrong my friends. Tarmac is a brand and an awe-inspiring dominant one at that. I love brands whose names are synonymous with their main product, it shows an awesome degree of brand d[…]

One of the great – though cynical – goals of marketing is to encourage consumers to waste stuff. Not in the enviro-friendly sense of extra packaging – the brands put that shit on their products when it was fashionable and they&#8217[…]

Top Of The Pops is a brand. Marketing says so, the BBC say so. Question is, how important a brand is it? Vacuum cleaners would exist without Hoover and (these days) Dyson, but the existence of iconic brands within a marketplace helps raise the profil[…]