I set fire to an arcade once.

Well, who could resist burning the leaping loons playing Dance Dance Revolution. I heard the thumping base of “You Can’t Touch This”, two synchronised robo-teens and all I could think of, whilst lighting my Molotov Cocktail was Die Die Revolution. Anyway, this deceptive album cover in full:

Remind you of anything?

Well yes, it does look a little like a tabletop video game from the early eighties, some sort of freeform Asteridis knock off, or a late level in Caterpillar. Perhaps one of the more trippy final levels of Missile Command might have been looke dlike that. The early ones were mere trackball minimalism.

Missile Command

But you are only thinking that because they are called Arcade Fire. Instead of “Sappy Anthemic Wettoes” as they should be monikered. Look closer. Squint a bit. Think monster…


That’s right. It is a neon artistic impression of an old school Cyberman from Doctor Who (here shown in somewhat less menacing cookie jar form). So what Arcade Fire are trying to tell us is that they are
a) Emotionless
b) Murderers
c) Have no heart
d) Are allergic to gold*
e) Are not as good as the Daleks.

Concentrate on b) and stay well away.

*Not, unfortunately to Gold Records.