Viz Comic availible in pubs for ‘1 with purchase of a pint. Note that is purchase of a pint, not a bottle of Newcastle Brown. Or a eight pack of Ace. Or a three litre bottle of Tasha Slapper’s fave White Lightning. It is marketing synergy like this that will stop the comic/real ale industry from dying out. Or maybe not, but the last line of the article is pretty on the money: “Viz readers are essentially blokes in their 30s who spend an awful lot of time in pubs.”

This markerting technique is merely a varient of a “buy a Bailey’s Glide and get a copy of Heat free” campaign of a few weeks ago. Except people are more likely to buy the ale.