Even though almost everyone under a certain age detests the word, the “sub-genre of consciously corporate-friendly art” that Tim wonders about is called “crafts“, more or less – at least if the news section of the magazine I work for is anything to go by. There’s a fairly well established layer of advisory bureaucracy to put buyers in touch with makers who are interested: it’s more the high end of decoration than pure-form fine arts, but this is an increasingly specious distinction. It’s true it’s more likely to be hospices or galleries or other semi-public buildings which are in this market, less often hardcore multinational banks or thrusting buccaneers of industry. Textile hangings and mosaics are especially popular, but to be honest most of the classic applied-arts genres get called on. Maybe not jewellery so much.