Elfster: whether any of the people who I’ve involved in it would agree I don’t know, but I feel I must use this month’s Blog 7 to pimp for Elfster, an automated Secret Santa service. The site suggests it’s a classic old-school internet idea – some bright spark thinks of it, gets his mate to build it and they put it up free on the web, hurrah! The lack of some handy features makes me think this heartwarming tale is actually true, though no doubt one of the big portals will snap Elfster up before next Christmas comes around. The site doesn’t seem to pass on your details so it doesn’t turn you into a spam magnet, but Elfster itself will send you increasingly twee emails until the gift-giving ends.