Morgan Freeman (who has never had a love interest in a film) hosts US benefit show Mississisppi Rising. Now lets not get in the realms of PCGM or anything like that, but surely the name of the show, and the assertation that the “Mississsipi will rise again” underlie the whole problem vis a vis flooding. The river rises, your town is under water. Clever ad copy, or PR own goal. You decide.

(Of particualr note is the photo of Lance Bass calling the hurricane devestating. Like the stroke he appears to be having whilst saying it.)