ITV, not cowed by pisspoor reality TV ratings have hit on a new format that blends two of their biggest hits with one middling on. So take a soupcon of Hit Me Baby One More Time and add a bucket of Pop Idol and I’m A Celebrity Get Me Out Of Here and what do you get:

I’m A Celebrity But I Want To Be A Pop Star

Almost the opposite then of being in Atomic Kitten.

Do You See