I don’t know whay this has never occured to me in the five years the campaign has been running. But Fashion Targets Breast Cancer, laudable charity that it is, seems to have made one tiny error. Look at the target on the left. Where is it aiming? Between the breasts. Fashion targets breastbone cancer more like.

I was always disappointed that this innovative campaign was not followed up for men. Wankers Target Testicular Cancer perhaps, selling boxers with two little targets on them. After all what man is going to walk around with a pair of boxers with a target that aims just between his balls?