(Cheers to Nick Dastoor for this story). The Mini Fillet Burger is even more mini than the word mini would suggest as ads have been pulled for this micro-burger. Apparent the chicken is a fillet by virtue of it being the meat between the bones on a chicken wing. The advertising standards authority are also to be commended for their ability to spot the difference between different types of lettuce in an advert.

That said though, kudos to KFC for suggesting that it was not out of proportion and the person shown holding it probably just had small hands. No kudos to KFC for being owned by a company with the stupid name of Yum Brands. Unless the Yum (also owners of Taco Bell & Pizza Hut) is ironic.