There is a time for fried chicken and I am fairly sure it is not breakfast. (“Speak for yourself!” – massed ranks of FT pubgoers). KFC is launching its new “KFC AM” range this week in London. The menu is “aimed at working men” – it will contain bacon and the “AM Twister” shown on the cover of this week’s marketing suggests….A SAUSAGE IN A TWISTER WRAP???

KFC, listen to your core chicken constituency. KFC AM only makes sense if you mean ONE AM and what you mean is some kind of gravy bucket dirty chicken deal. I can only think that the indie sector has you rattled in this new chicken 2.0 era of the long tail (“Long tail? Stick it in the chicken popcorn maker.”) At this rate SF and HF will be making you a laughing (chicken) stock.