In response to the growing interest in “premium” foods, Burger King will apparently be launching “The Angus” – the first fast food burger to gain accreditation from the shadowy organisation that licenses the Aberdeen Angus beef brand (and presumably have a hand in their mysterious steakhouses).

I will be intrigued to see if this latest ‘premium brand’ – weighing in at the not terribly exclusive price of £3.29 – works. It reminds me a bit of the “STEAK BURGERS” advertised on university kebab vans – a cut above the standard burgers and, breaking the £2 barrier, the choice of those who were feeling a little flush. (The next step up of course being the “Special Burger”, which is a story for another time.)