Being cold might make you get cold, SCIENTISTS REVEAL. My irritation with THIS SORT OF THING is summed up in the final sentence – “Mothers can now be confident in their advice to children to wrap up well in winter” b/c of course the[…]

Continuing our brand xtension theme, I offer you TONY’S TIGER POWER, a brand extension of Frosties, at least by name and cartoon mascot. Tiger Power promises 1) low sugar 2) no added salt 3) wholegrain energy and if you were presented with a bo[…]

ABBA’s “The Day Before You Came” has a superb lyric. If you don’t know it, it’s a haunting song* detailing a totally ordinary day in the life of a single woman – getting up, going to work, eating lunch, coming home[…]

Many a CARPER likes to have a good old WHINE about the commercialisation of Wobs and how it starts earlier every year etc etc. Yeah yeah stop your YAPPING, we went down to Brighton on Saturday and decided on a bit of early Xmas shopping but we could […]

Re. Monday’s post.
“The Wart did not know what Merlyn was talking about, but he liked him to talk. He did not like the grown-ups who talked down to him, but the ones who went on talking in their usual way, leaving him to leap along in the[…]

Num Num. Rich vein of quirkies today on the ‘Nova, even if food science strongly suggests that the item may have got into the crisps by means other than chance.[…]

Football hardman finds God, loses edge – game toned down on orders of the big Gaffer in the sky. Great story though I’m not sure of the theology – God may disapprove of fouls, but His position on handballs suggests that this is hard[…]

One day I will sit down and read a novel that was written a) for adults b) in the last few years but today is not that day, today I sat down with The Once And Future King by TH White, the first book of which of course is The Sword In The Stone, which[…]

The creation of consumer segments is one of the big market research cash cows – lots of money and generally happy customers who have seen the people who buy their stuff nicely put into little boxes. Truth be told, these resulting segments are p[…]

Out this week is the 2000AD Winter Special, which has not one but two stories by Vic Fluro (in his secret identity name). 2000AD used to have a convention whereby it printed the price across the rest of solar system, and this is where most of the cop[…]