yes this is InBev’s attempt to do for bocks what they’ve already done for pils with yer garden Stella (i.e., pig and ear).
on the supermarket shelves this morning this beauty was suspiciously close to such other Publog macro faves as legendary cider beverage SIRRUS and tasty Brazilian brew BRAHMA.
hmm.
if we really really want a bock (and i can’t think of too many moments when the thought screams thru the head of yr average drinker) hopefully punters will stick when available to Salvator or some decent American craft varieties.
to me the only reason for not booting this away immediately is potential amusing ad campaigns, slogans,
instead of the invariable slick marketing ahead they could get a buxom St Pauli-type lady and think up all manner of clever taglines i’m sure.
WIFEBEATER DOPPELBOCK – IF YOU THINK WE FUCK UP PILSNERS WAIT ‘TIL U TRY THIS!!
etc
nb
same supermarket did later redeem itself with a display of plenty of bottle-conditioned stout from Burslem brewery Titanic