Because that’s what the NIT WITS are doing too**.
So let us round up some of the “problems” people have with Cloverfield, bearing in mind that it is a MONSTER MOVIE set in New York.

The Camera Battery wouldn’t last that long.[…]

Investigative monkey makes bubblegum pop.
Verdict: 6.8 (11 votes, sd 1.9)[…]

This afternoon the mindreading goblins who decide which ad goes at the top of yer Gmail ceased their Cougar obsession for long enough to point me to a site called “Openanduseb4”. This turned out to be a place which sells pre-printed label[…]

In Soviet Russia, boyband forms you.
Verdict: 5.8 (12 votes, sd 1.9)[…]

“The most beautiful song so far this year”
Verdict: Mean: 6.7 (16 votes, sd 1.6)[…]

Or perhaps I mean – “How intentional is “Ashes To Ashes”‘ rubbishness?”
It’s an odd show, to say the least, this Life On Mars sequel thing (they’re calling it a ‘follow-up’, but it’s a[…]

Doop – Doop
It’s March 1994 and i’m helping to set up at our “end of rag week” ball. As usual there are twice as many people as are actually needed due to being able to get in for nowt if you do a bit of humping and shi[…]

I mentioned on Lollards last night my growing (petty) irritation with the introduction of automated announcements on London buses, whereby the bus route and each stop is announced regularly throughout the journey. This morning I did a small, non-sc[…]

“Not chavs or goths, just the ordinary teenagers who want to get ridiculously drunk as often as possible.”
Verdict: 4.4 (18 votes, sd 1.6)[…]

Sorry excuses and polite engineering. A husband list update. Moloko ‘Sorry’, eventually. Polite vampires and ghosts. Insults from Hergé and Rabelais. Politeness is bad for Magnus. Some song, possibly Abba. Shrigley ‘My Beer’. Expensive booze. Star Turn On 45 Pints ‘Pump Up The Bitter’. All consuming petty irritations make you… bitter. Another song. Recipe gripes. The midweek number 1 is Marnie Stern ‘Patterns on a Diamond Ceiling’