Football seasons, eh? They seem to start earlier and earlier every year.

This year, the combination of (a) the season starting at the height of August, and (b) my team playing at a level at which an uncovered away end is by no means a rarity, has driven me somewhere I wouldn’t normally go: Boots.

See, two hours spent standing in the hot summer afternoon sun leaves me at risk of unsightly and uncomfortable sunburn on my rapidly balding pate. But I can’t be rubbing any old suntan grease into my head because there’s still (just) enough hair to go greasy and look horrible.

Surely capitalism can provide for this urgent need? Yes, it can: Boots Soltan Hair and Scalp Sun Protector. A boon for slapheaded bad football bores everywhere. Hey! Sometimes the p0rn0graphy of minimally differentiated products throws up something I really, like, need! Or want, I suppose.

While you’re here, here’s a Cement Industry Heritage Centre Update: I’ve heard nothing back from Lafarge. When I have any cement-related business to do I’ll take it elsewhere, and I urge you to do the same. Hmph.