‘No one in France had been taking film seriously. Then people were saying you had to […] that was the the thing we had to do first: force it on people that there was “work,” even if you have to tell them now that they’ve got to go a little bit further in their thinking. In the same way, I’ll say too that there is no such thing as an “author”. But to get people to understand in what sense you can say that, you have to tell them over and over again, first, that there’s such a thing as an “author.” Because their reasons for thinking there weren’t weren’t the right ones. It’s a question of tactics…’
Jean-Luc Godard, 1967