New Guidelines for Kids TV: a little strict, say industry types. The thing about kids watching TV is that generally they will actually turn over or off if they see genuinely disturbing (as opposed to scary or ‘ewwww’) stuff. Also the entire idea of protecting kids from all dodgy material on TV has been dead since the mid-80s: they know how to work the DVD player better than Ofcom does. A crackdown on advertising to kids would be a better thing for the regulators to worry about than a bit of spooky wand-waving before the watershed.