Jelly telly
Answers, if you will, to Three’s latest ad campaign.

You know the one: Japanese urban cowboys find huge jellyfish in scrubland, take it back to the city, give it a drink, do a little bodypopping. Tag line: “We like sharing”.

I assume I’m not alone in asking, “Huh?”.

Maybe it’s one of the most bizarre set-up teasers in advertising history, and it will all become clear in a horrifying piece of commercial cynicism in a week or two.

But I hope not.

As a stand-alone commercial it’s quite inspired. Completely incomprehensible and irrelevant, yet utterly memorable.

I might even forgive them for letting Anna Friel go.