Farewell ‘4 million: That’s how much the Sci Fi channel is spending on an attempt to attract GURLS, sorry, “to target a more mainstream unisex audience”. If a more mainstream unisex audience wanted sci-fi, I rather think it would be on our TVs instead of Footballers Wives. But fie on my cynicism! The main planks of the ‘4m push? A promotion of, say, Buffy and ads on, oh, Capital? Not quite – a push for The Twilight Zone and ads on XFM.