These days all sorts of Mickey Mouse pundits, psychologists and the like call themselves scientists. I even see people on Newsnight claiming to be scientists, brazenly sitting their in a suit and tie. It takes the Pukka Pies website to remind us what a proper scientist looks like. White coat, excess of reflex flasks, and lots of coloured liquids. Do you not feel safer knowing that this woman is in charge of quality control? Of course you do, because she is a PROPER SCIENTIST.