I was not a huge football fan as a kid. And anyway, my parents were not the sort to go overboard on elaborate birthday cakes. Therefore I have never eaten a football cake, either one decorated like a football, or a football pitch. Toying with the idea for a World Cup party I innocently put the phrase Football Cake into Google.

Much has been said about the tarnishing of Google’s halo of late, what with the Chinese censorship deal and the arguments with the US government over search terms. But HOLD. These are nothing against the scandal of that Google search page. EVERY SINGLE LINK IS TO AN AMERICAN FOOTBALL/GRIDIRON PITCH SHAPED CAKE. For shame.

Luckily Google UK redeems them slightly (top two entries before NFL horror leaps in). But Google Images is still pretty sorry viewing.