Brahma beer. That’s what they want us to drink. How will they get us to drink it? Make it cheap in the off licence. Advertise the hell out of it (just wait til the New Year). Stock the club back bars with it relenetlessly. It’s sexy, it’s Brazilian, just connect a bit of baille funk and carnival to it and bang: the next Sol will be Brahma.

What does it taste like? Ah fuck, it is bottled lager with a lime shoved down its neck. It doesn’t have to taste of anything.