What kind of sucker would buy Kronenbourg Premier Cru? What kind of idiot would be taken in by its frosted blue bottle? What kind of snob would fall for the pretension that “Kronie” has a ‘Premier Cru’ anyway? What kind of buffoon would fail to check the abv (over 6%) and thus not realise that ‘Premier Cru’ in fact means ‘nasty spesh lager’? Surely not somebody with half a decade’s experience in marketing?? Groan. :(