TESCO’S WILL EAT ITSELF: I was just in the Goodge Street Tesco’s buying myself some prunes. Above the queue for the express checkouts is a television which is permatuned to Sky News. And it was showing a story about…Tesco’s soaring profits pre-Christmas. Being told from a Tesco’s store

Not only was this store within a store disconcerting, it made me question my purchase. Rightly so as when I got to the checkout, the prunes which were price ‘1.22 on the shelf had increased in price to ‘1.24 (admittedly within pay-anyway tolerance). But it is clear from that pricing strategy why they made the soaring profits.