Brandwatch Special: Girls Allowed

I suspect marketing people are a bit divided over Yorkie’s now-quite-long-running “NOT FOR GURLS” campaign. Innovative? Yes. Patronising? Probably. A joke worn thin through repetition? Well…. Schoolboy humour? Now that we call can agree on.

So no surprise then that Yorkie are now teaming up with that British institution most known for its clannish masculinity, the Isle of Man. And no surprise that the Isle of Man turns out to have a sense of humour very similar to that of our friends at Yorkie. For students of the “just a bit of fun” element in British public life this is a rich picking indeed. For women on the Isle, I suspect it’s just business as usual.