Why I Am A Sucker

Our canteen has started stocking Hershey bars. This is presumably because lots of Americans work here. Also lots of dupes like me. Hershey bars are twice as expensive as the good honest Cadbury’s chocolate bars beloved of the tireless English yeoman. They also use worse chocolate and are unsatisfyingly thin. And yet I’m drawn to them. I tell myself it’s the cookie bits (very few non-American products make good use of cookies and/or their dough) but deep down I know better. It’s that old wartime mentality: American brands are oversexed, overpriced and over here, and I can’t help falling for them.