There is a new ad campaign for Smirnoff Black Ice currently bedecking London Buses. The concept is that the formular of the flatter of the two Ice’s has changed. It is now less sweet, and has more “bite”.

How have Smirnoff decided to emphasize this extri “bite”. Why they have obviously decided to place lots of bottles on their side threateningly to suggest some sort of alien invasion or pirahna attack, and insert lots of little teeth in the mouth of the bottle. This has the effect of making the bottle look like the evolutionarily unclear “inner mouth” of the alien from – er – Alien.

Anyone who has ever been scared by the facehugging, chest bursting, acid blodded alien may subconsciously make this link and run a mile from this new repackaging. NICE WORK DIAGEO!