Gasp! Choke! – a teen star with a brand image? whatever next? (via everywhere).

Observation: real music fans’ stagey shock and outrage at a teen star being caught with a marketing plan is an amusing mirror of media stagey outrage at a rock star being caught with a joint.

Theory: if it is real, a deliberate post-Popstars leak. Postmodern pop marketing – look kids, behind the scenes! – is suddenly extremely hip.