I was reading this piece on Ernst & Young and it struck me – not for the first time – that growing up reading IPC comics was the best possible preparation for a career in BUSINESS esp. mergers and acquisitions.

Just look at the history of Ernst & Young, or EY as we now call them.

Ernst & Ernst became
Ernst & Whinney became
Ernst & Young became

What does this remind you of? THAT’S RIGHT.

Buster became
Buster & Monster Fun became
Buster with Whizzer & Chips (should really have been Buster, Whizzer & Chips – more gravitas)

& then OK Buster never rebranded itself “B” but we can cross the tracks to DC Thompson and observe how Beano became BEANO MAX to get with the kids, in the same way as hipster accountants everywhere will feel vindicated by EY’s funky rebranding.

i.e. they’re doomed.