Quick eyeball – saw in my own shop Fruit Tella Choc Filled. Ugh I thought. Who wants the tasty fruit flavoured chew with a completely unwarranted burst of what is almost certainly some sort of chocolate flavoured glucose syrup centre? No-one, that’s who. And indeed our rack is kind of full. But then a closer examination of the product showed that these Fruit Tella’s are caramel flavoured.

From – one assumes – the caramel fruit.
(Picture stolen from SnackSpot as ever)

OK – I know that Fruit Tella is the brand name of the sweet, and I have never really considered what the Tella bit is anyway. But the Fruit bit – well that always seemed sacrosanct. (In as much as a brand name can be sacrosanct.) It reminded me of discovering chocolate yoghurts as a child. YOGHURTS WERE A FRUIT PRODUCT!* So I didn’t care if Mr Uppity wanted me to try a chocolate yoghurt – it was wrong.

It seems odd that I am so willing to try new, and exciting foods from different cultures, but when my own (sick, warped) culture throws up something as harmless as a chocolate filled caramel chew I feel revolted.

*See what a tangled web marketers weave? I probably didn’t come across so called natural yoghurt until my teens when I thought it was horrible. Because of Ski yoghurt conditioning. I had never been ski-ing either.