Real actual poster for winning party in recent Swiss elections. Where is the political correctness WHEN YOU need it to go mad?

I mean I know the Swiss are supposed to be boring, so there is potentially a subtext where the “black sheep of the family” is the interesting one. But its a considerable stretch. And even if you were just going to wander down the line of the black sheep being the non-conformist, or the disengaged, it still smells a touch fascistic. But all you really have to do is consider the black sheep as being, uh, black and the sequence in the film The Counterfeiters where the Nazi concentration camp commandant is given a Swiss passport at the end seems a bit more plausible.