Was in the pub at Leicester Square the other day when the future of gendered drinking politics loomed large whilst waiting at the bar. It appears that ICE is the new battleground of the sexes – ladies are being encouraged to order buckets of Pink Wine for the innovative reason that “you can put ice in it”, whilst so-called MEN are being heartily slapped on the back as the barman slyly shoves a couple of cubes into their ciderrrr. Gallo* vs Magners – it’s the new Lambrini vs Carling!

A vision of the future… Dave is at the bar…”Lager? That’s so uncouth! You can’t even put ice in it? Two iced ciderccinos and a block of that pink wine infused ice sculpture, stout yeoman of the bar”….

*it might not actually be Gallo which proves that they aren’t marketing their Pink Wine very well then are they as I can’t actually think of ANY other brands apart from the dread BLOSSOM HILL and it certainly weren’t that one. Oh, Lindemans. That’s one. Ha – I am so totally 4.99 newsagent wine woman…

Pumpkin Publog