Marketing Week have let us know that comments box regulars Diageo have been busy at the patent office, coming up with these new booze ideas:

– compartmentalised bottles for sychronised layered drinks pourage! Dragon’s Den tastic!

– “sparkling spirits”, they have developed an special YEAST which makes spirits sparkle up to 30% abv. (Though apparently “8-12% abv is best” – hold on this is surely not a spirit.)