Marketing magazine published its annual Britain’s Biggest Brands survey this week. And what’s this I see?

A new entry at No.45? The highest percentage growth of any brand on the list? 120 million sales this year? Who could it be but…BLOSSOM HILL! A round of applause for the UK’s wine of choice.

Blossom Hill, however, will not be making an appearance on the even more prestigious FREAKY TRIGGER TOP 25 BRANDS, a list beginning soon and determined by some of the UK’s top marketing brains. Full disclosure of our criteria and methods would hand a lifeline to our struggling competitors, but some of the country’s best-loved and most visible brands will be analysed over the next month or so by the FT team. A series not to be missed!