I think Tom is probably right when he says on ILX that if it starts a trend of ringtone-themed hits it won’t be a great thing. However, isn’t this the wrong way round to look at things? I’m sure I went on ages ago (probably in a comments box so lost in the ether now) about how the consumption of pop is changing very rapidly, blah blah blah, but in particular because of the market in ringtones. I’m sure there must be tracks that will have sold more ‘copies’ as a ringtone than as a CDS. It can really only be a matter of time before people start writing tracks which will sound a bit lame on the radio, but totally fucking shred on a polyphonic phone. (Of course the ‘real’ ringtones screw this slightly, if they are what I think they are, but even then the limits of the speakers on a phone must mean, for example, that putting arse-quaking bass on your track is a waste of time.) Now the download and singles charts have merged, how long before the ringtone charts are merged in as well? At which point a Crazy Frog single (and there’s another coming out in a couple of weeks I think, so this could go on all summer, but more likely will dry up overnight and we’ll all be wondering what the fuss was about) will look like a quaint anachronism.