Branding expert Mark Ritson in Marketing magazine this week, in his article on the “Ten Branding Lessons” to be learned from ToTP’s demise.
Brand naming is always more important later, rather than sooner. Yes, Top Of The Pops was a swinging name in 1964, but if only it had consulted a brand-consulting company before rushing into things. Clearly, a name such as Musica or Poporato would have better served the brand over the long haul.
Presented without comment.
Woah, Cerebus! It's always good to see someone diving deep into this classic. Sounds like an intense, but worthwhile journey.…
Haha, this is so savage! Some of these points are kinda true though, like the expensive records thing. I know…
Wow, what a mess! It's impressive how problematic his opinions were even back then. But the discussion is interesting for…
Eleven years later (couldn't hang on another 3), I just wanted to add "I agree".. it's damn funky
Thanks for the deep dive into all of this lunacy. I started reading Cerebus in high school, when it was…
It's been a heck of a ride revisiting Cerebus through your eyes and analysis. Thank you for taking the time…
I think this is more in the sense of "anyone else Sim chooses"
The self-contained Five Bar Gate issue and the issue where Cerebus and the Stooges stumble their way through 100% darkness…
Oh, the original claim is complete bollocks obviously, but always temper your lies with farfetched truth.
Er..I am the guy who made the quote that started this post (about TOTP needing a better brand name). In my defence I would just like to point out that:
a) Yes, I was taking the piss and
b) I make waaaaaaay more than 60k a year
More importantly, are you sleeping with our wives and girlfriends?
AND BOYFRIENDS!!?
(i ask bcz i wz the one who wz right abt the joke thing)
Who were you sleeping with ????
i feel terrible about the 60k thing – how insulting!
I feel it is my duty to note that a couple of Freaky Triggerists (i.e. me and Dave B) know Mark R of old, from the mid 90s when we all lived in Lancaster.
Helo Mark! As someone who doesn’t regularly read Marketing, I was surprised and pleased to recognise you in the copy of the magazine Tom was handing around on Friday.
is “helo” the rebranded “hello”? i don’t like it as much
Typo is the rebranded Tim, though you probably won’t notice the difference.
And hello has been rebranded as ‘salve’ (long e).
I conducted a survey and found on average 8.3 out of 10 people agreed with that statement. So there, it’s official…or something. My psychometric test also found that they were all lying imbeciles who were generally untrustworthy. And the genetic finger printing found they were all bastards when their relatedness was compared using 14 primers. Yay!
Yer what?
I feel that this debate isn’t so much as opening a can of worms but more like a plane full of snakes