Archives – 2013 – May – 15  

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There are some brands which are bulletproof. No matter how many failed and dumb brand extensions there are, the core brand remains unassailable. As long as you don’t mess with actual Coke*, you can make as many Vanilla’s, Cherry’s a[…]

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  1. Three parts of this book stood out to me. The first being the Five Bar Gate issue. The Death of…