Can Electronic Cigarettes Beat The Smoking Ban?

“I think people need to be cautious,” warns Dr Roberta Ferrence, director of the Ontario Tobacco Research Unit. “It’s an unknown.”

“The concern is that the product will probably be promoted as something that’s safer than smoking,” she adds. “What needs to happen to make the dangers of smoking clear is for the product to be fitted with an electronic voice, perhaps one possessed of a piercing Mexican accent and a series of warning phrases such as “No no Senor Slade! Thees ees madness!””  .