My Lonely War
…against the forces of minimalism. Not yer art-world minimalism, or even (so much) your high-end design minimalism, but corporate minimalism, middlebrow minimalism, 80s-hangover “MORE WHITE SPACE PLEASE!” Neville Brody biting ‘tasteful’ minimalism. Am I inarticulate on this point? Quite possibly. But it starts especially to bug me as Christmas nears. Who would switch a fat tree, heaving with baubles, for an empty space arranged with frosted silver branches? Who would prefer to design a card with a single pert snowflake, or one bijou bauble, instead of joyful scenes of robins and snowmen and heaving geese? Corporate design mavens, THAT’S WHO!