Sleepy and tired are two different things, and the former can be quite nice on occasion, when you give your body the chance to just settle. A couple of moments in a day to do nothing, just think yourself a perfect blank, can be wonderful.
Depictions of this on screen are pretty rare, but Nescafé‘s new ad is perfect: the people sit on the edge of their beds, or at their computers, or on the bus, shot as if they’re underwater. A slight smile or dreamy expression on their face, hair floating around them: these people are there.
And then they have a cup of coffee, and everything around them descends: Welcome to your life of hell, brought to you by Nestlé.