Gay Bar! I wanna take you to a GAY BAR! And what shall we drink in this gay bar? Well – why not…
Gay Beer
or possibly
Gay Wine
Reading these stories – especially the wine one – you might be forgiven for thinking that the marketing of these bits of fun is somewhat…. retrogressive, if knowingly so. In general the drinks industry has been one of the most sophisticated when it comes to demographic marketing, exploiting both the space people drink in and the products they drink to appeal to particular ages, gender balances, even ethnicity to some extent (or faux-ethnicity in the case of the endless parade of Irish Pubs). Both these products have the strong scent of ideas that were hatched in the pub – but in the world of booze, the line between such ideas and reality is perhaps somewhat thinner…