BRANDWATCH UPDATE: Oh. My. God.
“Bernard Matthews will bring little girl’s dreams to reality with the launch of the first ever ‘girl’ orientated frozen shaped product ‘ Princess Dreams. The innovative fairytale-inspired product will give girls and mums choice at the freezer cabinet and boost sales in the sector. Princess Dreams offers eight turkey pieces shaped as hearts, diamonds and crowns, coated in light crispy crumb. Packaged in an attractive pink, fairytale design, the product looks set to catch the eye of girls and mums alike. The product is free from artificial flavours, colours and preservatives and retails at ‘1.69 per pack.”
(well worth clicking the link to see the picture, too)