Dec 13


Popular135 comments • 10,807 views

#740, 1st June 1996

3LIONS On Public Enemy’s Fear Of A Black Planet, there’s a track called “Incident At 66.6 FM” – a 90-second cut-up of derisive, racist radio commentary on the band that brings you-the-listener right up to speed on why they felt besieged, and puts you on their side for the fightback. The first thirty seconds of “Three Lions” pull off a very similar trick for a rather less radical cause: England fans. It’s a compact, adroit bit of pop scene-setting. In the background, the low swell of a stadium rousing itself for battle. In the foreground, critics officiate at a funeral. “I think it’s BAD NEWS for the English game…not CREATIVE enough, not POSITIVE enough… we’ll GO ON getting bad results…”

Wait, though – even as these suited vultures gather, we hear another voice – lone and thin, but firm and honest, singing a song that is halfway to a prayer. “It’s coming home, it’s coming home… “ Against the ranks of pessimism, cynicism, analysis and fact, against their own better judgement, the fan can’t help but believe. Football is coming home.

It’s a magnificent bit of manipulation: the marketer in me swoons in admiration. The rest of “Three Lions” develops the theme but all you need to know is in that intro. Who, on hearing it, wouldn’t be on the side of the fan’s simple faith against the doomsayers? In half a minute “Three Lions” defined the English game’s sense of itself for the rest of the 90s, and the 00s too – sentimental belief against obstinate fact, with the former winning the moral victory every time.

Like all football number ones, “Three Lions” is an artefact from a changing game. Plenty of middle-class Brits had always liked football, but Italia 90 had cemented that audience as the game’s great new revenue stream, World Cup-weaned fans who liked heartbreak and tears and big stories with regular helpings of ‘glory’ and ‘passion’. At the club level this breakthrough demographic were well-served by Man United’s ascendancy and the Premier League’s early boom – but at an international level the development had been held back by the woeful performances of England ever since 1990.

Here was where “Three Lions” was truly clever. It didn’t just strike a chord with the new football market, it provided them with an invaluable primer on how to feel about England and history. The song – and I write as a part of that market – is a bluffer’s guide to fandom, an off the shelf attitude to the England team, a way of buying into history and resolving the anxiety of newbiedom – all thanks to the four toxic little words at the song’s heart.

Like all great marketing insights, “thirty years of hurt” is immediately evocative and immensely flexible and extensible. Like many, it’s also meanly prescriptive, telescoping the many possible conflicting feelings about crap performances – like anger, amusement, resignation, or sheer apathy – into one selfish, petulant word. Baddiel, Skinner and Ian Broudie sing “hurt” like they mean it – their performances are so sincere it’s almost mawkish: football fans as sad, big-eyed pups. But however they meant “hurt”, it was also a summary of the entitlement the English media began to show about international football – the shimmering history of the game since 1966 reduced to a barren stretch in which “we” didn’t win anything.

The cavalier treatment of history is characteristic of Sky-era sport – but it resonated more widely. “Three Lions” fit its pop moment as well as its football one, landing at a time when a chunk of Britain’s music talent seemed fixed on play-acting the 60s. “Three Lions” is a superior Britpop song, whatever else it is – too earnest and not as sharp or funny as the genre’s best, but Skinner and Baddiel’s rough voices have a folksy conviction and charm which a lot of minor Britpop bands lacked, and the Lightning Seeds could always sell a sappy tune.

Back in 1966, pop and football had little enough to do with one another. But in nostalgia’s lens the heights of pop creativity and England’s footballing powers had become linked, part of the same golden dream. So in the magical working that was Britpop, the Euro 96 tournament could be a sympathetic ritual replay of 1966 – and the climax of “Three Lions” comes when the singers unite on a line that seems to move beyond even prayer and into spell. “I know that was then – but it could be again.” At that moment the song stops, and it’s as if Baddiel and Skinner (and us, if we want to join in) have their eyes squeezed tight shut, willing time to unravel and the world to rewrite itself around our glorious past.

The song starts up again. The moment passes. Our brave lions (etc) go out on penalties against “the Germans”. The cycle continues.

POSTSCRIPT (A bit of Meta-Business).

In 2008 (42 years of hurt! And counting!) I wrote this: “I occasionally think of Popular as a three-act story: this [The Sex Pistols’ “God Save The Queen”] is the end of Act I, the false start of the second great age of singles, which was also the world that shaped me as a listener.” And this, for what it’s worth, is the end of Act II.

The relationship between the Pistols and this song probably seems rather obscure. It is rather obscure, if only because “Three Lions” is the product of a pop culture where the legends of punk had become part of the mainstream context of everything. “Three Lions” is in no sense a punk record. But the three men who made “Three Lions” were shaped by punk’s consequences, and so was the world it was released into. Broudie was a player on the Liverpool post-punk scene. Baddiel and Skinner were second-generation inheritors of “alternative comedy” and its sometimes conscious application of punky ideas and salesmanship to stand-up. The positioning of “Three Lions” – a more alternative, more authentic football single than previous official FA product – is classic indie ju-jitsu marketing, and as such also inherited from punk. Assume the underdog role and never let it go – even when you’re Number One.

“Three Lions” frames the problem of English football in a way that would become increasingly familiar. Football had lost its way, lost its hunger and passion and cheek, but with those it could go back to the golden age. It was an alluring story – and it was also the way Oasis had framed the problem of English pop. “I know that was then but it could be again”. This was one of the fatal promises of punk, or at least punk as the culture came to remember it – punk as a giant reset button on a stagnant scene. But once you had shown there might be a reset button, the lure of pressing it again became far stronger. Once you admit the possibility of going back to basics, moving forward, and working with what you have, becomes a lot harder. And the alternative – Jules Rimet still gleaming, England still dreaming – grows more and more seductive.



1 3 4 5 All
  1. 121
    Cumbrian on 3 Jan 2014 #

    That is brilliant. Far better than the most recent Macarena based chant I have head – Man City just go for “One Zabba, two Zabba, three Zabaleta, Four Zabba five Zabba six Zabaleta, Seven Zaba eight Zaba nine Zabaleta, Hey Zabaleta”.

    Middlesborough also came up with the simple but effective ode to Joseph Desire-Job “There’s only one Job in Teeside”. Good sense of humour that lot.

  2. 122
    Kinitawowi on 3 Jan 2014 #

    I believe Boro were also responsible for “We’ve got Fabrizio / You’ve got fuck all-io”.

    When I saw them play though, there wasn’t anything more imaginative than “Boro, Boro, Boro / Boro, Boro, Boro” and the main sax riff from Pigbag. Bah.

  3. 123
    Mark G on 4 Jan 2014 #

    it’s more “bah bah bah BAH!.. BAH BAH baah baah..”

  4. 124
    Your Brother, The Astronaut on 30 Jun 2014 #

    A great write-up but one thing got me thinking:

    “Like all football number ones, “Three Lions” is an artefact from a changing game.”

    Along these lines, does anyone know of any good books/articles about the changing nature of football fandom in the 1990s (or just a more general social history of British/English football)? Mostly because I’ve always thought of football as an unchanging monolith (partly because of records like Three Lions!) when, of course, it isn’t.

  5. 125
    Cumbrian on 30 Jun 2014 #

    Re: football chants. I am pleased Argentina are lighting up this current World Cup with their chants. I don’t know any Spanish but anything that manages to get Bad Moon Rising by CCR onto the terraces has to be applauded (if only for dusting off something quite unlikely).

  6. 126
    Cumbrian on 30 Jun 2014 #

    Re:124. Fever Pitch is the most obvious one. I am sure someone more widely read on this subject will pass by and give you less obvious and probably better ideas.

  7. 127
    Your Brother, The Astronaut on 4 Jul 2014 #

    Not obvious to me! Cheers

  8. 128
    hardtogethits on 5 Jul 2014 #

    One Night In Turin by Pete Davies. Titled “All Played Out” on its original release.

  9. 129

    idd even heel iets anders dan we van je gewend zijn, maar ik vind hem erg leuk geworden, zo gezellig met zo'n mooie vlieger!xxDebbie

  10. 130
    Mark G on 27 Jun 2018 #

    So, if they were going to remake this for 2018, they should basically use the b-side of “I want more” as a basic template and just repeat the “It’s coming home, it’s coming home, it’s coming, football’s coming home” for 3mins 30.

  11. 131
    Duro on 29 Aug 2018 #

    In lieu of a new entry c.2037, I feel this one needs a second postscript

  12. 132
    Gareth Parker on 31 May 2021 #

    Probably better than the ’98 version, but still….4/10.

  13. 133
    songtitleasusername on 30 Jun 2021 #

    24-32 in its current run. I can see it moving upwards again before tomorrow….

    The Official Charts website (I know..) lists the 2002 re-issue(?) under this original, but I distinctly remember The Top 40 Show playing the ’98 version during its three-week return. I can’t recall whether or not they included Jonathan Pearce’s commentary that time though.

  14. 134
    Stephen Emmett + he/him on 11 Jul 2021 #

    #133 From what I know, the Radio One chart show played the 1996 version. Hope this clears up your confusion – I think the 1998 version may or may not have been played on the commercial radio stations.

    I prefer to take my cues from the Friday afternoon Radio 1 chart show, to be honest.

  15. 135
    Mr Tinkertrain on 9 Feb 2022 #

    Euro 96 was a massive deal for me – having only got into football in late 1994, this was the first major international tournament I followed. Which as a Scotland fan meant a whole heap of traumas (McAllister’s penalty miss, Gascoigne’s goal, McCoist’s screamer v the Swiss giving us hope, England seemingly doing us a favour, then Kluivert’s late toe-poke taking the Dutch through on goal difference), but at least with this and France ’98 I assumed we’d be at tournaments regularly. if I’d only known it would be more than 20 years before we’d grace one again…

    But this is a music blog and this was also a key point in my life as I was just starting to get into music – indeed, Three Lions was #1 the first time I ever watched TOTP. At the time (having only seen the video) I dismissed it as being an England thing, as duty-bound to do, but it didn’t take long before it grew on me and soon I loved it. Not sure I can put my finger on why – the tune, the chorus, the amusing lyrics, perhaps, but it fit in well with my discovery of Britpop music around this time. And given that it’s still a fixture even now, it feels like this caught the public imagination in a way World Of Motion hasn’t. Maybe it’s the simple, catchy, meme-able chants, but that’s no bad thing.

    There are other Lightning Seeds songs I soon grew to prefer (Marvellous, Lucky You and in particular Sugar Coated Iceberg), but even as a Scotland fan this gets a 9. 10 if in a communal pub/stadium environment (provided England don’t actually win anything).

    Other chart highlights: Metallica in the top 5 this week with Until It Sleeps. A lot of their fans don’t like the Load/Reload era but I do; this gets an 8.

1 3 4 5 All

Add your comment

(Register to guarantee your comments don't get marked as spam.)

If this was number 1 when you were born paste [stork-boy] or [stork-girl] into the start of your comment :)


Required (Your email address will not be published)

Top of page