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context: ceramics > porcelain
Good Timing
The fall of China's Ming Dynasty in 1644 left that country in disarray, and Europe was developing a taste for Asian porcelain. Japan had the hang of it by that point, and took over that market, particularly via the Dutch East India Company. This led to very good business for the rest of the 17th Century. (When China recovered, it undercut Japan, and this export business was all but gone by the mid-18th Century.)