11
Jun 00

SUPERMARKET – “Supermarket”

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SUPERMARKET – “Supermarket” (12″ Single)
A 1993 12″ on Bob Stanley’s Icerink label , a whispering campaign suggested that Supermarket where none other than Kraftwerk themselves, sneaking out of retirement and into anonymity. Of course Supermarket were nothing of the sort: but it was a good gag, and anyway if Kraftwerk had wanted to turn their attentions from manufacturing to distribution, this is very much what they’d have come up with. Clean-lined synth runs, plaintive robovox, and a weightless unreality in the song which catches exactly the spacious placelessness of the supermarket aisle. Of course, this is precisely why the track could never be played in an actual supermarket: that much artificiality could cause the more nervous consumer to doubt their own independent existence. Which would never do.

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