Jun 07

Brandwatch Cadbury Special: Wispa Back, Wine Gums GONE

FT + Pumpkin Publog8 comments • 1,196 views

The news of Cadbury’s job cuts has (quite understandably!) focussed on the human cost of redundancies at the ailing chocmakers.

However there is another side of the story – one captured in the Marketing Week headline – “CADBURY SET TO MASSACRE BRAND FAVOURITES”. This is no idle claim – MW alleges a raft of changes is planned including

OUT!! MAYNARDS – no more WINE GUMS or SPORTS MIXTURE (OK nobody will miss this)

OUT!!! TREBOR – farewell SOFT MINTS and EXTRA STRONG MINTS – no place for you in the 21st century.

OUT!!!! BASSETTS – top Doctor Who villum BERTIE BASSETT to face the CHOP.

Expect plenty of petitions! Of course it may be that it’s just the NAMES Cadbury’s is axing and the actual sweets will live on under an Umb-er-ella-ella-ella brand. Let’s wait and see – in the meantime as a SOP to public opinion Cadbury is bringing back its Wispa brand for a “limited time”. No confirmation as to whether this means Wispa Gold, much loved by several contributors to this “parish”, will make a comeback too.


  1. 1
    tracerhand on 21 Jun 2007 #

    One would think that with the 8 BILLION pounds they’ll get from selling Schweppes they could keep some of these on as senti-mentalist loss leaders..

  2. 2
    Emma on 21 Jun 2007 #

    Ever since my grandma voiced her opinion that a wispa was like a mouthful of chocolatey flour, I have not been able to eat them and have stuck to Aeros for my chocolatey bubble fix.

  3. 3
    Alix on 21 Jun 2007 #

    YAY – wispa!
    YAY – NO more bassetts
    NOES – Soft mintz.

    Actually, by bassetts, they do mean licorice allsorts right? AM I MASSIVELY CON-FUSED?

  4. 4

    wispa: call it by its (pre-market-testIng) name = ROMBO

  5. 5
    Jon on 2 Jul 2007 #

    Emma – mouthful of chocolatey flour? Odd granny! Try smooth and yummy for a wispa instead. Are they really bringing them back? Everyone at work kept going on about them yesterday so i googled it. Seems like its true.. :)

  6. 6
    Pete Baran on 2 Jul 2007 #

    There was one dancing on stage with Iggy pop at Glastonbury certainly.

  7. 7
    Alan on 2 Jul 2007 #

    so that’s why we’ve been getting ‘glastonbury wispa’ google hits

  8. 8
    Martin on 1 Oct 2007 #

    I want WINE GUMS!!!!!!! Dump the chocolate! Sell the fancies to someone who knows a winner when they see one! Any PE companies buy them and strip out Maynards dump the rest!

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