Aug 06

The Morning / Lunchtime / Evening Guardian

FT + The Brown Wedge5 comments • 721 views

Its like G2, but from yr Printer!You have to hand it to the Guardian. When it comes to dipping their toes into new media they pretty much out do all the other trad news sources in the UK, with on the BBC’s online content coming anywhere near close to navigability and comprehensiveness. And their aggression in this burgeoning (but not particularly lucrative yet) market has shamed many other trad news sources. Does the Guardian Unlimited harm sales of the daily Guardian? Maybe, but I bet it harms the competitors even more.

But with every two steps forward, maybe you should take a step back. People like reading off of paper, and tend not to get their wireless roaming laptops out on the tube home.  Therefore G24 is that slight step back. A brilliant idea, which takes stock of their readers and then gives them product. What is the readership for evening newspapers? Predominantly office workers. What do office workers have in their offices these days? Computers and printers. So why buy an evening paper when you can download one as a pdf and print it out?

Well we’ll see why I guess over the next few months. The beauty of G24 for the Guardian is that from an ad sales point of view it is something that advertisers understand. A print ad works in a particular way, and there is much more faith in print ads than online ads. As a competitor to standard evening papers, G24 also has the advantage of going to print the moment you print it. So there is an edition whenever they reformat a page. The 12:00 ones seem ideal for taking to lunch, and 4:30pm seems a smart time to make all the news as up-to-date as possible. Speed of blogs, train readability of newsprint. They also do five different ones, of ten pages each, so if you hate sport, don’t print it out. And it is designed properly, not just printing out a webpage.

As for Freakytrigger, it just gives them more opportunities and outlets for them to filtch our content. Its a win-win situation.


  1. 1
    katstevens on 3 Aug 2006 #

    I read about that at the weekend, all tucked away in the “online” section. Who would think of looking for it there?

  2. 2
    lockedintheattic on 3 Aug 2006 #

    Hmm. I wonder if they hold back stories for the morning paper – I’ve just looked at the current world and sport ones and there were quite a few stories from this morning’s Guardian, so they obviously repeat a fair amount perhaps to protect sales for the morning, which is understandable.

  3. 3
    Pete Baran on 3 Aug 2006 #

    By the way, Guardian Duty lawyers (who I believe may be aware of this article), when I say filtch, I mean “do original stories on relatively similar articles which by the nature of newspaper publishing may occasionally turn up after we may have mentioned it on FT”. Clearly there is nothing wrong with this, it is the essence of newspaper work and reflects well on both our organs.

    And clearly if any the articles were nicked off of me it would be easy to spot, cos all the spelling would be rubbish.

  4. 4
    annonymous bbc news developer on 4 Aug 2006 #

    We’ve had an internal prototype of something like this at the BBC news website for about 3 years now, a .pdf automatically generated from user selected sections, kind of a bit quick and dirty, not as nice looking or editorially thought out as the Guardians thing, but it’s never been developed further because of worries that we’d be seen as muscling in on newspapers territory. Of course someone could allways take the sites rss and do it for their self if they were so inclined …

  5. 5
    Ontiveros on 26 Jun 2009 #

    Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…

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