Lore! That new Robbie Williams single may be the worst thing he’s ever released…

but combined with the new Beastie Boys single ‘Triple Trouble’ it has prompted me to think about the pros and cons of putting on a silly accent in a song for reasons hard to discern. On ‘Radio’ Robbie comes over somewhere between Roger Moore and Neil Hannon – but it doesn’t work for me at all but the song is so weak (I haven’t done my research but this can’t feature any residue of the partnership with Guy Chambers surely?) and perhaps it was felt this sort of gimmick was required as a booster. Then again, you might not even notice it, and it may even make a nice change from his usual jarring Trentian nagging tone. It is a dubious portent for how this proposed ‘Pure Francis’ material will go down though, and a tad irritating that ‘Radio’ will probably knock Alcazar or someone else good off the #1 spot.

‘Triple Trouble’ on the other hand is the sound of washed-up salesmen with the same old schtick coming through the other side, appealing again somehow. Adequate fodder livened up by comedy English accents from the boys themselves, of the more gruff Cockney variety this time if I’m not mistaken. The point? I have no idea, amusing though it is. And the only difference between it as a throwaway gimmick here and what Robbie does in ‘Radio’ may just be that one is funny and the other isn’t. I can think of a few other examples in hip-hop and related areas where it occurs (Ugly Duckling’s ‘Samba’ (“yoo rook marvellous”), The Streets ‘Too Much Brandy’ (“yes you’re paranoid!”) but if others spring to mind then do write in…